You want great marketing? Start with your toilet.
I was doing a marketing workshop with a group of executives not too long ago. We were mapping out how to ground marketing in the mission, vision and values of their company. It was during that discussion that one of the CEOs piped up and said “You want to figure out what a company stands for, check their toilet.” Her fellow workshoppers were stunned. I laughed out loud. She had hit on the motherlode of what creates an authentic brand – and tapped into one of the most powerful marketing tools ever. Let me explain. Your brand is what you […]
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