I just released this story on creating an effective personal pitch as part of your marketing. As you can see from the uptake (not to mention the comments), it really struck a chord.
Truth is, we don’t spend nearly enough time thinking about how the world perceives us as people. We don’t own our story.
This can have a debilitating effect if we’re ever forced to look for a new job, look for investment, look for partners or affiliates.
Give it a think. If the prospect of telling your personal story to a potential client has you fidgeting, perhaps it’s time we talked.